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Public agencyADD — Agence de Développement du Digital
ADD is the Moroccan public agency in charge of executing the national digital strategy. It runs free or subsidised programmes for SMEs and youth across Morocco, including in Souss-Massa, on digital fundamentals, AI, cybersecurity and e-government.
Programmes useful to founders
- Forsa Digital — fully funded digital skilling (web dev, data, cyber).
- Mountalakat & women-in-digital — gender-focused tracks.
- Pacte ESRI-Numérique — university-AI partnerships.
- SME digital transformation support and audits.
- e-Gov portal & digital identity programmes.
- Co-organised hackathons with universities, OCP, Maroc Telecom.
Souss-Massa engagement
ADD has piloted Souss-Massa-specific cohorts of Forsa Digital, particularly with UIZ and OFPPT centres. Reach out to your university or OFPPT centre, or directly to ADD’s SME desk.
How to engage
- Watch add.gov.ma for open calls.
- Apply to specific programmes online.
- For SME digital audits, contact ADD’s Direction des Ecosystèmes.